Design & development — Bengaluru
decisions,not decoration.
I design and build marketing sites and product interfaces for founders who need something that works on day one, not just in the mockup.
work
same words,new voice.
Three typefaces from the kit I actually ship with — hover a row to see the headline change.
case studies
full case studies.
Each one links to a full breakdown of type, build and process.
Fieldnote
A field-logging tool for outdoor survey teams, rebuilt for one-handed use offline. → 02Halyard
A marine hardware retailer's catalogue, restructured around how sailors actually search. → 03Loom & Co.
A furniture studio's first site, built to hold large product photography without slowing down. →graphics
visual work outside the web.
Posters, identity and print — the work that never shipped as a site.
words
from people i've worked with.
"Jordan questioned half our sitemap before writing a line of code — what shipped was smaller and better than what we asked for."
Priya Nandan — Founder, Fieldnote
"We'd been through two agencies before this. First time the build matched the mockup exactly."
Tomas Reyes — Operations Lead, Halyard
"Fast, opinionated, and right more often than not. I'd hand over the next project blind."
Ingrid Voss — Creative Director, Loom & Co.
"The kind of collaborator who tells you when your idea is the weaker one."
Marcus Ho — Product Manager, Fieldnote
process
how a project runs.
Brief
You tell me what the site has to do and who it's for. If the brief is thin, I'll make a call and tell you what I decided.
Direction
I build two or three real homepages, not mockups, drawn from your world rather than a style menu.
Build
I take the one you pick and build out every page by hand, tested at desktop and phone width.
Ship
It goes live with a real favicon, link preview and analytics, then I run one more pass to catch what the first screen missed.